Which of the following is NOT one of the five perceived attributes influencing adoption speed?

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Multiple Choice

Which of the following is NOT one of the five perceived attributes influencing adoption speed?

Explanation:
Diffusion of innovations theory identifies five perceived attributes that influence adoption speed. Relative advantage is the perceived improvement over current practices; compatibility is how well the innovation fits with existing values and routines; observability is how visible the results are to others. Cost is not one of these five attributes, though price can affect whether someone adopts. The remaining two attributes are complexity (how hard it is to use) and trialability (the ability to experiment on a limited basis).

Diffusion of innovations theory identifies five perceived attributes that influence adoption speed. Relative advantage is the perceived improvement over current practices; compatibility is how well the innovation fits with existing values and routines; observability is how visible the results are to others. Cost is not one of these five attributes, though price can affect whether someone adopts. The remaining two attributes are complexity (how hard it is to use) and trialability (the ability to experiment on a limited basis).

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