Which of the following is among Kotter's eight steps?

• A. Generate short-term wins
• B. Empower action
• C. Don't let up
• D. Make change stick

Answer: (B)

Empowering broad-based action is the step that focuses on enabling people to act on the vision. After you’ve created and communicated a clear direction, removing obstacles and giving individuals at all levels the authority, resources, and support to take initiative is essential. When people feel empowered, they can move beyond waiting for instructions, experiment with solutions, and implement changes more quickly and broadly, which keeps momentum going and accelerates progress toward the vision.

Other options describe important ideas in change efforts but aren’t the formal named step: generating short-term wins comes next to build credibility, while making change stick and not letting up relate to sustaining gains and embedding them in culture.