What term describes a customer's previous use of a good or service or of a similar product?

• A. Historical consumption
• B. Past experience
• C. Previous exposure
• D. Prior usage

Answer: (B)

Past experience with a product describes a customer's prior use of a good or service or of a similar product. That prior interaction carries information about how well the product meets needs, its reliability, and overall satisfaction, which in turn shapes expectations for future purchases, willingness to try again, and brand loyalty. Because the term specifically captures previous usage, it’s the most precise label for describing what a customer has already experienced with the product category. Historical consumption is not a standard term in this context; previous exposure focuses more on advertising or stimuli exposure rather than actual usage; prior usage is plausible but less commonly used compared with past experience.