What is the central challenge in Kotter's Model of organizational change?

• A. Creating a vision
• B. Allocating resources
• C. Changing people's behavior
• D. Communicating change

Answer: (C)

Changing people's behavior is the central challenge in Kotter's model because true organizational change happens only when employees adopt new ways of acting, thinking, and interacting. A compelling vision and strong leadership set the direction, and resources and communication enable action, but without shifting actual behaviors, routines remain the same and the change fades. Kotter's steps target behavior directly—creating urgency to move people from complacency, building a coalition to model new behaviors, removing obstacles to empower action, generating short-term wins to prove the changes work, and anchoring new approaches in the culture so they endure. In short, without behavior change, strategy stays theoretical even with a clear vision and plan.