In the technology acceptance model, what is the purpose of the cognitive instrumental process?

• A. Make technology use relevant to the job
• B. Get opinion leader to adopt technology
• C. Develop user-friendly interfaces
• D. Reduce implementation cost

Answer: (A)

In the Technology Acceptance Model, the cognitive instrumental process is about evaluating how well a technology helps you perform your tasks and achieve better job performance. Its purpose is to make using the technology feel relevant to the job, so people adopt it because they believe it will improve efficiency, accuracy, or outcomes in their work. This is why the best answer is that it aims to link technology use to actual job tasks and performance.

The other ideas don’t fit this specific cognitive evaluation: getting opinion leaders to adopt tech relates to social influence and diffusion, developing user-friendly interfaces speaks to ease of use rather than instrumental usefulness, and reducing implementation costs centers on economic considerations rather than the task-focused judgment of usefulness.